Based on the chart provided, here are the insights based on the short-term rental data for properties in Ubud:

The nights booked in Ubud have shown a substantial increase over time, with peaks in the summer months. For example, Aug 2024 recorded 111,023 nights booked, indicating that Ubud remains a highly sought-after destination.

This marks a significant rise compared to Aug 2022, where 61,152 nights were booked, nearly doubling in just two years.

The data reflects Ubud’s growing popularity among tourists, particularly during the summer months.

The Average Daily Rate (ADR) in Ubud has also seen a steady rise, with the ADR peaking at $149.80 in Jul 2024. This represents a significant increase from $119.41 in Sep 2021, showing the growing willingness of visitors to pay more for accommodations.

The highest ADR recorded in the dataset is $149.80 in Jul 2024, aligning with peak tourism periods. Even during the low season, such as Feb 2024, the ADR remains strong at $125.61.

Peak booking periods include July and August each year, which aligns with the school holiday season and general tourist influx. For instance, Jul 2023 recorded 85,460 nights booked, and Aug 2023 saw 95,379 nights, with a steady increase to 98,280 nights in Jul 2024 and 111,023 in Aug 2024.

The data suggests that summer remains the most lucrative period for short-term rentals in Ubud.

While Ubud’s ADR fluctuates throughout the year, it remains competitive. For instance, the ADR for May 2024 is $134.41, which is relatively high for an off-peak season.

The pricing strategy seems to reflect a stable increase during peak periods (e.g., $143.66 in Dec 2023) and more moderate pricing during less busy months like Feb 2024 ($125.61).

1-bedroom villas show impressive growth, with revenue increasing from $439.57 in Q4 2021 to $1,383.07 in Q3 2024. This indicates that even smaller properties are experiencing significant demand and revenue growth.

2-bedroom villas followed a similar upward trend, with revenues rising from $1,028.25 in Q4 2021 to $3,122.28 in Q3 2024. This suggests that Ubud is becoming more attractive to small families and couples.

Larger properties such as 4-bedroom villas saw revenue growth from $2,166.12 in Q4 2021 to $7,535.49 in Q3 2024, appealing to larger groups or families seeking more luxurious accommodations.

5-bedroom villas achieved the highest revenues, reaching $11,011.23 in Q3 2024, making them particularly lucrative for owners who cater to high-end travelers or larger groups.

6-bedroom villas saw a noticeable revenue increase from $3,581.61 in Q4 2021 to $10,700.59 in Q3 2024. This indicates that Ubud is attracting more affluent visitors or larger groups who seek spacious and luxurious accommodations, leading to substantial profits for owners of larger properties.

This growth underscores the rising demand for high-end, multi-bedroom properties in Ubud, likely due to its reputation as a wellness and retreat destination.

Although there are some off-peak periods such as Feb 2024, when nights booked dropped to 59,456 and the ADR fell to $125.61, the overall trend suggests that Ubud’s market remains relatively resilient.

Nights booked in Feb 2023 were 54,519, indicating a year-over-year improvement, but the market still experiences slight dips in these months.

Despite the drop in bookings during these times, the ADR remains competitive, reflecting a pricing strategy to balance occupancy and revenue.

1 to 4-bedroom villas show steady revenue growth across the quarters, with notable surges during peak seasons. For example, 4-bedroom villas saw revenue climb from $2,166.12 in Q4 2021 to $7,535.49 in Q3 2024.

Even during off-peak periods, revenue remains relatively strong. Q1 2024 saw revenues of $872.23 for 1-bedroom villas and $6,502.86 for 5-bedroom villas, indicating Ubud’s resilience as a year-round destination.

Larger properties continue to perform better than smaller ones in terms of revenue. For instance, 6-bedroom villas achieved $10,700.59 in Q3 2024, compared to $5,716.96 for 3-bedroom villas during the same period.

Ubud has demonstrated a strong recovery from any early downturns in 2021, showing increasing bookings and ADR year after year. For example, Q2 2023 showed strong revenues for all property sizes, with 6-bedroom villas generating $8,955.69 and 5-bedroom villas earning $7,763.75.

The consistent rise in both bookings and ADR reflects growing tourist confidence and demand for Ubud as a top destination for wellness, nature retreats, and luxury stays.